In this edition of “The End of Print” by David Carson there is a letter penned by Jessica Helfand, addressed to her daughter. In it, Helfand sets out to explain graphic design. “Print isn’t dead, sweetheart,” she writes. “It’s just sleeping.” The act of reading, she goes on, wakes up the letters that comprise print, regardless of how and where they appear—on paper, billboards, or screens. And while typography and design influence the act of reading, they are not the act of reading, which is something that “will never die,” Hefland writes. “Reading is your ticket to the world.” So true—and in delineating the difference between reading letters to form words, sentences, and paragraphs, and seeing them within the context of an overall design, Helfand admits that, ultimately, reading is more important than design.